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Variable Data Printing
Variable Data Printing
Variable Data Printing
Variable Data Printing (VDP) helps customers target and customize their marketing efforts. With VDP, traditional printing plates are not used, so each impression can be different. VDP is completely digital and uses a database that coordinates text and images to produce a totally customized printing option geared toward your targeted audience. With VDP, you can personalize your mailings to include the person’s name and other specific information using text, text files, images, text style, layer visibility, and tables.
With our VDP technology, Publishers Printing Company has the ability to produce customized brochures, event material tie-ins, direct mail, special offer notifications, personalized belly bands, and much more.
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